Portfolio

Growing brands while growing myself.

Hi, I’m Jyothi — a digital marketer combining curiosity and strategy to build meaningful online growth.

About Me

Hi, I’m Jyothi, a digital marketer blending creativity, strategy, and data to help brands grow online.

I build responsive websites, design landing pages, and run campaigns that drive measurable results. My experience includes SEO, Google Ads, email marketing, WordPress development, and creating marketing creatives using Canva. Through cold calling and lead interactions, I’ve developed a strong understanding of customer engagement and behavior. I’ve also used Yoast SEO to optimize e-commerce pages and blogs for search visibility.

I’ve implemented affiliate marketing using Amazon Associates, generated traffic through Pinterest, and used Beacons.ai as a landing link hub — strengthening my understanding of conversion-focused marketing and user intent. Additionally, I’ve explored Buffer and Sprout Social for post scheduling and used Mailchimp to build email marketing campaigns.

I continuously test and refine strategies through hands-on projects, aiming to create marketing that not only attracts attention but drives action.

My Areas of Strength

SEO Optimization

Website Design & Optimization

Google ads

Canva Graphic Designing

Email Marketing

Affiliate Marketing

Social Media Management Tools

WordPress Website Development

My Projects

Website & Landing Page Creation

I build performance-focused websites and landing pages designed to attract, engage, and convert users into customers. Every page is structured with clear funnel logic, persuasive messaging, and user-first design.

What I Implemented

  • Conversion-driven layout & strategic CTA placement

  • Mobile-responsive WordPress + Elementor development

  • SEO-optimized pages using Yoast SEO

  • Lead capture & WhatsApp integration

  • E-commerce shop page setup with variable products (size, price, variations)

  • Structured user journey to improve engagement & purchase intent

Performance Ad Creatives

I create conversion-focused social media ads designed to grab attention and drive action through clear messaging and strategic visuals.

Selected Work
• Lead generation ads for digital marketing programs
• Product promotion creatives for handmade brands
• Service awareness campaigns

What I Implemented

  • Hook-based headlines & persuasive copy

  • Canva-designed brand-aligned creatives

  • Clear CTA for leads and enquiries

  • Audience-focused messaging

  • Creative testing approach for better engagement

These creatives showcase my ability to blend design and marketing psychology to improve campaign performance.

Google Ads Campaigns

I set up and structured search campaigns focused on reaching high-intent users and generating quality leads.

Selected Work
• Lead generation campaign setup
• Keyword & audience targeting configuration
• Analytics tracking integration

What I Implemented

  • Keyword research & ad group structuring

  • Responsive search ad creation

  • Conversion tracking with Analytics

  • Budget & bidding strategy setup

  • Performance monitoring & basic optimization

This project demonstrates my understanding of intent-based advertising and measurable performance marketing.

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